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Consulting Team

Laura Baldwin

Principal, CPC, ELI-MP, RN

Senior Consultant,
Leadership Development
Recruitment Services

Ms. Baldwin joined BSM in 2007 and is based in Phoenix.

With more than 25 years of experience in health care, her areas of focus include strategic planning, identification and implementation of operational improvements, executive and leadership coaching, and teaching and training.

Ms. Baldwin is passionate about helping clients achieve their professional and personal goals by improving individual performance in a way that positively impacts the client and their organization.

areaS of expertise

In her current role, Ms. Baldwin provides ongoing leadership development, coaching, and support within the practice setting. Her areas of expertise include:

  • Leadership development and training
  • Executive and leadership coaching
  • Insights® Discovery training
  • BSM Leadership Summit facilitation  
  • Leadership/provider recruitment support services

  • Facilitated customized training and coaching sessions for hundreds of executive and physician leaders within organizations across the country.
  • Established speaker at industry and society meetings and virtually via webinar, addressing core leadership principles.
  • Frequent author of various blogs and articles on leadership development.


  • Bachelor of Applied Science, Northern Arizona University
  • Registered Nursing degree, University of Arkansas at Little Rock


Laura is an avid basketball fan, cheering on the Louisville Cardinals. Most weekends she can be found in a gym cheering on her favorite player, her daughter Natalie, who plays high school and club basketball. 

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