The BSM Consulting Group

Archived Articles : Business Planning

Business Planning

STRATEGIC PLANNING
Dry Eye: Boomers or Bust	John Cox
Strategic Success: Growth Through Practice Acquisition	Bruce Maller
Free Transportation: A Moving Debate	Allison Shuren
Considerations Before Terminating a Payer	Rick Koval
The Supreme Court Refuses to Strike Down Any Willing Provider Statutes	Bill Sarraille Partner, Sidley Austin Brown &Wood LLP
Q & A: Adding BOTOX Cosmetic™ to Your Service Line	Bob Teale
Are You Optimizing Your Optical Opportunity?	James Rienzo
Developing Your Strategic Plan - Part I Strategic Success: How to Implement Your Strategic Plan - Part II	Bruce Maller
Developing an Effective Marketing Plan for Your Refractive Line of Business	Suzanne Stetson & Bill Voyles
Market Segmentation: Where Do You Want to Be?	Jack Moore
Media Planning Strategy: A Targeted Approach	Jack Moore
Which Way is North? The Importance of The Laser Vision Strategic Marketing Plan	Rick Jones
MARKETING
Subtle Distinctions: The Effect of HIPAA on Marketing by Physician Practices	Bill Sarraille and Anna Spencer
Determining a Practice's Differentiation Advantage	Sherry Bennett and Heather Ready
Get Your Practice on Track	Coni Sweeney Fisher
Developing a Targeted Media Planning Strategy	Jack Moore
Discussing LVC Pricing on the Telephone	Sherry Bennett and Heather Ready
Referral Success: A "How-To" Guide to Running Effective Referral Seminars	Bruce Maller
Direct Mail Marketing	Joe Casper
Infomercials	Glen West
Making Headlines	Stanley Joseph
Marketing a New Service	Joe Casper
Mystery Shopping Your Refractive Surgery Practice	Brent Carreau
Sample Press Release: Marketing Your Celebrity Patient	Allan Walker
Ten Ways to Present Successful Seminars	Brent Carreau
What's in a Name?	Bruce Maller
Which Medium is Best?	John Storey
INTERNET
Marketing Refractive Surgery on the Internet	Brent Carreau
Set Your Sites on the Web: Building Your Web Site	Stan Joseph
Using the Internet to Conduct Refractive Marketing Research	Joe Casper