|
Publications
and Media
Sales
Support and Training
Conferences
and Seminars
Key
Account Consulting
Database
Management
Online
Practice Management Resources
|
Pharmaceutical companies and medical device
manufacturers often find themselves in a competitive bid process
or in a product comparison with a competitor where there does
not appear to be product differentiation, from the customer
perspective.
Oftentimes,
what may turn the tide in one's favor is the ability to
offer a "value-added" business support service
that will help to differentiate or create a greater perceived
value in the mind of the customer.
Key account
targets may include solo practitioners, single-specialty
practices, large multi-specialty groups, ambulatory surgical
facilities, and other ancillary services.
|
